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	<title>Theresa Mayhew &#187; referral marketing</title>
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		<title>The Appeal of the Viral Marketing Online Business Model</title>
		<link>http://theresamayhew.com/the-appeal-of-the-viral-marketing-online-business-model/</link>
		<comments>http://theresamayhew.com/the-appeal-of-the-viral-marketing-online-business-model/#comments</comments>
		<pubDate>Wed, 27 May 2009 13:02:09 +0000</pubDate>
		<dc:creator>Theresa</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[viral marketing business model]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

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		<description><![CDATA[The viral marketing business model was first described by Tim Draper and popularized in 1997 to describe Hotmail’s practice of adding advertising to the outgoing mail of their users. Viral marketing had been around for ages. So, it is word-of-mouth marketing. It is in the nature of a person’s tendency to “tell their friends”. The [...]]]></description>
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