Marketing Lessons From Local Vet

Last weekend I took my two dogs, Hunny and Maggi to get their annual shots. There’s a feed store a few miles from our house (we live out in the country) that advertises shots are available once a month. The lady in the feed store told me that the vet comes once a month to administer shots and a quick exam, between the hours of 9:30 – 11:00 a.m. She said if I don’t arrive at 9:30 a.m. I might as well shoot for 10:45 a.m. because the line would be long.

Taking her advice, I arrived at 9:20 a.m. and waited in my car until the vet motioned us in. I was third in line and by the time we were done, the line outside the small building had grown to about eight people with varying sized dogs and several cats. The parking lot was full with more people pulling in.

What I took from this experience is that the vet recognized a need in this community and filled it. He also created a joint venture with the feed store by offering the service on their premises that is mutually beneficial. This is what we are encouraged to do as affiliate or internet marketers; find out what people need and offer it to them. Easy as pie, right?

Three things I learned about marketing from the vet are:

• Find a need and fill it
• Create a joint venture partnership
• Create a sense of scarcity and urgency

Tomorrow I’ll talk about where to find these people and what they’re looking for.

Stay tuned,

Theresa

Tagged with: affiliate marketing • internet marketing

Filed under: affiliate marketing • internet marketing

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