How back links work

backlink

There is no point in creating a website unless you have thought about how you are going to get visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engines make money through presenting searchers with answers they are looking for. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more frequently users return to the search engine the more opportunity and income the search engines create. The objectives for you and your web pages is precisely the same as the search engines.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So what should you do?. You have two options and you can use both. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.

As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The two factors that decide what results a search engine returns are authority and relevancy.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.

Back links are the number one priority you should focus on in web page optimisation.

Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Users will follow links they find in content if the back link is labelled with relevant text. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Whilst all back links are of value some are more valuable than others.

The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.

Tagged with: back links • backlink • backlinks • Google authority • how back links work • keywords

Filed under: Business Journal • SEO • Traffic

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