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There is no point in creating a website unless you have thought about how you are going to get visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The search engines generate targeted traffic and the great news is its costs you nothing. Read the rest of this entry

Jonathan Leger’s new brain child, TipDrop is fast becoming a popular and active microblogging site.

According to Jonathan, “it’s already generated 1,151,449 page views and 3,214 user-created tips on more
subjects than you can imagine! All this in the site’s FIRST WEEK!”

What does this mean for you and me? Well, there are a few things actually.

Let’s start with credibility. When you create a Tip Sheet, you’re declaring that you know something about a given subject and are willing to share your knowledge. Other people can submit their ideas and thus create a very helpful list of tools for your readers. You’re also given a page where you can list your websites and a brief bio.

A list is next. One of the cool new features on TipDrop is the ability to follow other Tipsters (I just made that up, lol.) We all know what Twitter has done for many online and offline entrepreneurs. You can go anywhere, read any magazine, or watch T.V. without hearing about someone using Twitter. I think TipDrop is going to quickly overtake Twitter. That’s my prediction.

Make money. Who doesn’t love this option? Jonathan is sharing the revenue from the Adsense ads on the site with us. You have always been able to earn 75% of the AdSense revenue generated from your TipDrop user pages and tip sheet pages.  Now, though, when you send people to the site through your referral link, you’ll earn 100% of the AdSense revenue from the “house pages” (the home page, search pages, category pages, etc.) and TipDrop’s 25%
share of the AdSense impressions on the user pages will go to you as well.

That’s a BIG deal, because the house pages get most of the traffic from the site.  People are always checking out the home page, the top tip sheets in a given category, doing searches, etc.  And 100% of those AdSense impressions will go to YOUR AdSense account.

Each visitor your send is tagged with a 30-year cookie indicating that you sent them.  That way every single time they return, if they click any of those ads, you’ll earn the revenue.

It’s simple!  Just sign up for a free TipDrop account (if you haven’t already), and send people to your referral page, which is: http://tipdrop.com/ref/Username

Replacing, of course, “Username” with your own TipDrop username.

In fact, why not go create an account now! Don’t forget to follow me!

Normal 0 false false false MicrosoftInternetExplorer4 Normal 0 false false false MicrosoftInternetExplorer4 With the global recession showing no imminent signs of getting better those involved in the travel industry must make their  marketing efforts more effective. Traditional high street travel agents are struggling as peoples holiday budgets dwindle and as increasingly Google et al increasingly is where holiday makers are researching and buying their holidays and flights. Because of this many travel agents increasingly are turning to their website and online marketing as an important way of generating new business.

Pay per click is fantastic for holiday and accommodation providers as the search engines are by far and away where most holiday/hotel bookings originate from.

Moreover as very often the keywords to be used are very targeted e.g. ‘holiday villa rental in nerja’ the conversion (lead/enquiry) rate can be very high and therefore cost per conversion low. Typical holiday provider advertisers can expect to see 3-10% conversion rates. Pay per click enables advertisers to target specific locations and types of holidays based on their changing requirements. For example i October advertisers could spend 50% of budget on targeting, for example, Costa Brava villa holidays and 50% on Javea villa holidays and in June 30% Southern Spain 30% diving 40% Northern Spain. Similarly pay per click advertisers could promote last minute deals if they hadsurplus inventory or packages they may be looking to sell quickly. Also a pay per click campaign can be turned on or off, up or down to reflect seasonality.

Other key pay per click benefits to the holiday/travel industry include:

- Can target any place in the world

- Enormous exposure on the worlds biggest search engines and content sites

- Detailed reporting tools such as Google Analytics help with measuring performance

- Helps build database for other marketing efforts (mailshots etc)

The most important Google pay per click advertising consideration to work on is the most influential variable affecting conversion (enquiry/sale) i.e. the web site. Research shows that sales via online enquiry are more prolific than direct online bookings. Therefore the site needs to be geared to make it very easy and likely for those enquiries to happen. Also if a strong call to action can be made applicable e.g. “fill in your details for free Spain holiday guide” (this can be an automated PDF or similar to keep costs down) it is a great way of capturing more potential buyers.