If you are looking for a mentor, somone to guide you through the maze of the internet marketing and list building gauntlet, then look no further. Go to Alex Jeffreys Coaching and decide for yourself if Alex is the right mentor for you.

I went through his first list building coaching course and can tell you that I took more action than with anything else I’ve done online. There’s a reason why so many people fail to reach their goals online and he makes it very clear how to avoid the pitfalls most people will get caught up in.

Pay Per Click Placement refers to a distinctive marketing tool which can be found on the web. When someone hires a Pay Per Click Placement agency, they usually get an advertiser to put a certain ad on a particular site. The ad contains a link to the advertiser’s website. The person/people who own the website the ad runs on end up getting paid each time a visitor clicks the ad and goes to the ad site. Pay Per Click Placement is a very cost-effective method for businesses in the UK to advertise products and services to target audiences

How to Use PPC

A conventional way to use PPC is by search engine advertising related to a Pay Per Click promotion As an important part of any online advertising strategy, Pay Per Click websites are linked to ads on a search engine Take Google, for example. When you type in a search word or phrase, Google performs a comprehensive search of the its database and returns results related to your search word or phrase. Has it occurred to you on occasion that there seem to be advertisements down the side or across the top of many search engine pages?.

The phrases/keywords you’re searching for just happen to also show up in the ad panels, as well.

Here’s an example:whenyou type in “Pay Per Click Consultant Exeter” Google will show up more than 50 pages of results. All of these pages will have ads in the panels as related to your search. By clicking the line that says “More Sponsored Links” located at the bottom of the right panel, another google page will appear, providing various links to sponsored advertisers. In the case of the “Pay Per Click Consultant Exeter” search, you can scrollthrough numerous pages of ads related to your search These advertisements offer a good example of Pay Per Click advertising

What Keywords Mean to Your Goals

Useful Pay Per Click positioning is dependent upon keywords which properly match a user’s search entry Keyword choice is a mega business on the Internet, since Pay Per Click advertising placement is useless unless it reaches its target market In the case of Google, there’s the Adwords keyword tool that helps advertisers choose effective keywords. The Adwords tool can be found here: https://adwords.google.com/select/KeywordToolExternal.

The Value of Statistics with PPC

Google Adwords provides suggested keywords…plus offers statistics like the amount of competitors utilizing the same keyword(s) plus an approximation of average volume of your search. The list is sortable on a number of parameters. So, to make Pay Per Click advertising useful, many advertisers use keyword-based search engine optimization techniques to make sure their ads are visible on the early pages of the search results that the search engine displays Getting the process to somehow feel natural or organic is the main component to PPC. Utilising Pay Per Click optimization for website user is a useful tool for increasing traffic and, by extension, sales. In the UK, Pay Per Click placement is much the same as it is anywhere in the world . When it comes to capturing nationwide attention, promoters need to select keywords that have great search engine relevance in relation to their target audiences.

Normal 0 false false false MicrosoftInternetExplorer4 Normal 0 false false false MicrosoftInternetExplorer4 With the global recession showing no imminent signs of getting better those involved in the travel industry must make their  marketing efforts more effective. Traditional high street travel agents are struggling as peoples holiday budgets dwindle and as increasingly Google et al increasingly is where holiday makers are researching and buying their holidays and flights. Because of this many travel agents increasingly are turning to their website and online marketing as an important way of generating new business.

Pay per click is fantastic for holiday and accommodation providers as the search engines are by far and away where most holiday/hotel bookings originate from.

Moreover as very often the keywords to be used are very targeted e.g. ‘holiday villa rental in nerja’ the conversion (lead/enquiry) rate can be very high and therefore cost per conversion low. Typical holiday provider advertisers can expect to see 3-10% conversion rates. Pay per click enables advertisers to target specific locations and types of holidays based on their changing requirements. For example i October advertisers could spend 50% of budget on targeting, for example, Costa Brava villa holidays and 50% on Javea villa holidays and in June 30% Southern Spain 30% diving 40% Northern Spain. Similarly pay per click advertisers could promote last minute deals if they hadsurplus inventory or packages they may be looking to sell quickly. Also a pay per click campaign can be turned on or off, up or down to reflect seasonality.

Other key pay per click benefits to the holiday/travel industry include:

- Can target any place in the world

- Enormous exposure on the worlds biggest search engines and content sites

- Detailed reporting tools such as Google Analytics help with measuring performance

- Helps build database for other marketing efforts (mailshots etc)

The most important Google pay per click advertising consideration to work on is the most influential variable affecting conversion (enquiry/sale) i.e. the web site. Research shows that sales via online enquiry are more prolific than direct online bookings. Therefore the site needs to be geared to make it very easy and likely for those enquiries to happen. Also if a strong call to action can be made applicable e.g. “fill in your details for free Spain holiday guide” (this can be an automated PDF or similar to keep costs down) it is a great way of capturing more potential buyers.

Over the past few years, many different biding strategies circled the web. Most of them were based on experience, without any real reason why should they work for your business. The problem is that experience in online business is always limited. For some industries, ad positions between 4 and 6 give the best results, for other, first position works much better. Even in the same industry, different products can have different price, conversion rate or different business model.

Of course changing and testing different bids to achieve larger profit is always an option. But it takes too long and it can be really expensive. Automated bid managers can help, but time and money still remain large issues.

For this reason it would be ideal to choose bids that will work best for you without spending much time and money. So the question is: how to maximize your profit without spending months of adjusting the bids? This simple technique will show you just how you can do that.

All you need to use are AdWords Traffic Estimator and conversion tracking.

The measure we want to optimize is of course our profit. All other measures like ad position, CTR, conversion rate, CPC or even ROI are less important. First you install conversion tracking on your site, collect the data and calculate your average conversion value (divide profit by number of conversions). Then go to the AdWords Traffic Estimator and for each AdGroup:

1. Enter all keywords (from that AdGroup).
2. Adjust your targeting settings.
3. Select bid range for the estimates. It should be the range where you think your optimal bid probably is. It is not a problem if optimal bid is outside this range (step 6 deals with that problem).
4. Make iterative estimates for the bids in selected bid range. E.g. if you selected bid range between 1 and 2 USD, make iterative estimates for AdGroup bids of 1, 1.2, 1.4, 1.6, 1.8 and 2 USD. More estimates you make, more accurate your results will be.
5. For every estimate, you need to calculate estimated profit. Estimated profit = Estimated clicks per day *(Conversion value * Conversion rate – Estimated Average CPC).
6. If the highest estimated profit is on one of the bid range borders, move your bid range and go to step 4.
7. If you are satisfied with the distance between estimated bids (if you think the results are precise enough) go to step 8, if not: select the bids with the highest estimated profit as the new bid range and go to step 4.
8. Bid that gives the highest estimated profit should become the new AdGroup bid.

And that’s it. If you want, you can use the same strategy to optimize bids on the keyword level.

Downside of this approach is that you can use it for search network only. There is no content network estimates in the AdWords Traffic Estimator. To fix this issue and to automate the whole process, you can use this AdWords Tool.

AdWords Intelligence as one of its many features includes Bid Estimator Tool. Bid Estimator Tool uses AdWords API to download statistical data for your AdGroups and traffic estimates for the whole range of bids. It uses advanced neural network algorithms to make those estimates as accurate as possible. AdWords Intelligence works for search and content network.

Have you seen this symbol? If you read blogs, or frequent websites, I sure bet you have. RSS represents REAL SIMPLE SYNDICATION or Rich Site Summary (they both mean the same thing), which is a way for you, if you have an interest, to get new information, news, and anything else regarding that topic without having to surf through pages and pages on the Internet.

An RSS page is generated in XML which you are not able to see, but can be seen by the RSS Readers or Aggregators.

How Does RSS Work and What are RSS Feeds? When you find a blog that you enjoy reading, or a website, they offer a “news feed” where you are able to get their information on a regular basis sent directly to your “News Reader”. This is totally free for you and will be displayed right in your web browser, desktop, or homepage.

If you have seen the stock tickers which are giving you information in real time, allowing you to see what the stocks are doing without going to a website for the a information; this is how the RSS Feed works, delivering the information to your computer as it happens.

- Do You Need RSS? Well, let us take a closer look at the advantages of an RSS Feed and then ave you decide if you indeed need it or not.
- This saves your email inbox from getting unlimited newsletters,
- You never need to go and get the information,
-It is being sent to you without taking up too much valuable email storage space.

How much easier and hassle-free it is for you to have the newspaper delivered right in front of your doorstep vis-a-vis going to the store each and every morning to get it. This is virtually the same thing, you are having the news you are interested in delivered to you instead of you going out to find it.

An Example:

Let’s say you want to get as much information on viral marketing as that is what you are focusing on at the moment, you will take some time, search out some websites, and when you find something you like and want to stay up on, you simply click on the RSS, and this information will be delivered to you as it comes available. The other way would be to bookmark the page, then go to it every day to see if there is anything new you would be interested in. You need to wade through all unwanted and unnecessary information to find what you are looking for. Look how much time and energy you save when you use the RSS Feed option.

How Will RSS Function For You? There are so many ways this can work for you, there is no one answer. I am going to give you a simple answer allowing you to get RSS Feeds the easiest way possible. Remember however, this is not your only option, just a simple one.

The easiest way is to have it sent to your homepage of your browser.

For example,I used Google’s homepage and I have RSS feeds sent directly to my homepage that I have signed up for that specific genre of information.

Because I am a writer, I have a page dedicated to writing helps, topics, articles, and I have all of these sent to that home page via RSS. Now, if you already have an RSS newsreader or an aggregator, you can have it sent in there as well. I usually utilize both. I have my Google Reader where I have RSS Feeds sent to that I don’t read on a regular basis. The more crucial information is sent to my homepage.

If you are wondering about whether you have a newsreader or not, I would guess that you do and not even know it. If you have Yahoo, Google or Hotmail, you have an RSS reader. Let me help you set one up…We will use MSN as our example.

1. Proceed to my.Msn.com and sign in. If you don’t have an account on one of these browsers I have mentioned, set up an account now. You can do this with Yahoo, Google, or MSN in a matter of minutes.
2. Once you have signed in,you will see information such as weather, news, sports, stocks, local information and ads. This is your selection page, you can move things around, add or delete, making it tailored to your needs and interests. It is very easy to move them, simply click and drag from the top right of the subject area, moving them, using the minus (-) symbol in the top left area. If you delete one by accident, no worries, you can add them back anytime.
3. Now in the top left area of the screen, you will see “Welcome”. You are going to add this content below your name, with four choices (Tabs) to assist you. The “Search” tab is the default tab, and from that point you will see your four options. If you know the web address (URL) for a sites newsfeed, enter it there. The three tabs remaining let you browse by subjects and names of companies. You just click on the box that you want.
4. With Yahoo, you will notice that there are already some news feeds available listed as “Top Stories” from Reuters, along with “Politics”, “World News”, and “Business”. You will notice a big yellow box in the center above these stories giving you clear instructions on how to”Add Content”.
5. After which, you must click on ‘Add Content’ link bringing up a search box which will allow you to ’search content’ about your preferred subject or topic.
6. Type in your search phrase, search, and you will be presented an array o results. When you see something that you like, click “Add” next to it. Once you have made your selections, click “Finished” up on the top right of the page.

Now you have added RSS Newsfeeds to your MSN or Yahoo homepage.

When you scroll down your ‘My Yahoo’ page, you will be able to view the headlines you have just added. You can rearrange them in the order you want. If you decide you don’t want a particular fee any longer, then simply delete it.

How To Customize Your Own RSS? You may know a particular RSS feed you may like and don’t need to ’search’ for it. This is very simple to do. On almost all pages you will notice a small orange box that says XML, News Feeds or RSS Feeds. Then, you click on that button, and a set of instructions will come up on that same page. You will be given an option to choose that Feed to appear in your Aggregator or your homepage. There are some that permit you to copy and paste the news feed url and paste in onto your own news reader.

Don’t be anxious about the code, you are just looking at the ‘Feed Code’ which is the specific URL of the news feed.

This is such the best and convenient means to get news update and be informed on a regular basis. My favorite of all reader is te Google Reader, it is so simple to use and navigate.

Below are the Top 7 RSS Readers in order

1. RssReader
2. SharpReader
3. Pluck the RSS Reader
4. NewsGator
5. FeedDemon
6. FeedBucket
7. NetNewsWire (Mac OS-X only)

Here are the Top 7 Web RSS Feeds/Aggregators (these require a personal account)

1. Google
2. My.Yahoo
3. NewsGator Online
4. Feedster
5. Bloglines
6. My.MSN
7. My.AOL

Colin Klinkert is a full time internet marketer making high six figures a year online. He runs many membership sites, one of which makes over a million a year in revenue.

Colin also blogs on his personal site about Marketing techniques, methods and news. Read more about Rss Feeds How To.

Forum Marketing

Today we are looking at Effective Forum Marketing.

Forums are a great way to get in touch with potential customers.  There are various forums all across the internet that are devoted to an incredible range of topics.  That means that regardless of the type of product you are working with, there is likely a forum somewhere that is devoted to that field.People who frequent forums know for a fact that they can reach a highly targeted demographic, they include warm prospects, with very high conversion lead potentials.

Establish a Presence

However you need to work hard on establishing your presence and reputation.  Forum marketing is not about just posting a couple links and watching the sales come rolling in.  Forums have moderators and administrators who look out for marketing scams and immediately delete those posts and ban the user who posted them.

So how can you use forum marketing effectively?

Trading value for value.Bear in mind that the forum users offer their attention to your posts and will most likely buy them if you know how to promote it accordingly.The value you will provide is determined by the very nature of the forum.

For example, if you are selling a how-to product that teaches people how to use Photoshop software, then look for forums for beginners to the software.Most likely they will ask questions on how certain things are done, so you can find the answer and post it.  That is the value you give them.  When you post in a forum, you are usually allowed to have a link to a website either in your user profile or as a “signature” – text or images that appear automatically at the bottom of each of your posts.

Don’t Blatantly Sell

So long as you provide value to other forum users thru informative posts, and remember to never blatantly ofoer to sell products or spam te boards or else you will be kicked off the forums.  And the people that you advise will often follow your link out of curiosity, or the need for more information. One they are able to see that you have a product that actually solves their problems or can ease their burdes for which they are hanging out on such forums then it is most likely that they will buy your product.

Forum marketing is being used more and more by internet marketers, and while it does take time to establish a credible preference in the forum, the benefits are great if it is one that is very finely targeted to your niche.

Have You Tried This Yet

Have You Used a Technique like this before or during your product launch? Maybe you have used it as an affiliate for other products… What Results have you seen from Forum traffic?

Colin Klinkert is a full time internet marketer making high six figures a year online. He runs many membership sites, one of which makes over a million a year in revenue.

Colin also blogs on his personal site about Marketing techniques, methods and news. Read more about Forum Marketing.

The viral marketing business model was first described by Tim Draper and popularized in 1997 to describe Hotmail’s practice of adding advertising to the outgoing mail of their users. Viral marketing had been around for ages. So, it is word-of-mouth marketing.

It is in the nature of a person’s tendency to “tell their friends”. The terminology, or what we refer to this as, is new. Surveys tell us that the average individual online has at least six close friends they communicate with on a regular basis. If they have a great experience with a product they will on average, tell six people.

When an internet user finds something valuable, informative, hilarious, interesting or free online, they will share it with up to 12 friends. Thus the internet is the backdrop for the most successful viral marketing business model.

Marketing pros insist that in order to sell something, you need to give something away for free. I recently read an e-book about dieting and it was completely free. It made perfect sense. It was written by the marketing department of a supplement manufacturer. He suggested that you share the book with everyone. His goal, of course, was to sell supplements.

He might have sold the book. It contained as much information as many of the diet books that line bookstore shelves, but he realized the value of giving something away, in order to get something. Not only do people love free stuff, they have a tendency to “trust” people or companies that give them something with no strings attached, especially when that something has value.

You will see numerous software programs on the web that offer a free version and a “pro” version. This is another example of a viral marketing business model. If a person sees any free software program, they usually share it with up to 12 people they know would like to try it as well.

Social networking is becoming increasingly popular. People with a Facebook account have thousands of online friends and they communicate with some of them daily. If you can provide something that they want to share, then you may have a viral campaign waiting to happen.

There are other elements of a successful viral marketing business model. The key element is designing the free item campaign for something free that people can share with others.

Alex Jeffreys has created a buzz with a video he put together about a new report. He’s promised to write about the #1 thing that hold us back from making money online.

Aside from the content of his video, I learned three very important lessons that I’ve included in this short little video.

1. Start off with an eyeball-grabbing, gotta-find-out-what-he’s-talking-about subject line.

2. Create curiosity in the first paragraph or 30 seconds of your message.

3. Use a call to action. Give them something to do, site to visit, or action to take.

Watch this little video and let me know what you learned from Alex’s video.

Using Twitter more Effectively

At the moment it seems you can't escape stories about Twitter.  With all the hype and celebrity endorsements, lots of people are asking “how do I use Twitter?”.   

There are plenty of sites out there that will tell you how to use Twitter, but not so many to warn you of the pitfalls.If you take a minute to learn from this list of useful Twitter tips then you'll be Twittering away with the best of them.

DO self censor.Unless your updates are protected, anyone can see what you are currently Tweeting.Bear in mind the story of the girl who managed to Tweet her way out of a job because a hiring manager read her thoughts on the position she interviewed for.

DON'T confuse Twitter for a chat client.No one wants to see their screen full of irrelevant Tweets from a conversation they're forced to eavesdrop on.

DO remember to retweet.This can be a good way to build up a following of like minded Twitterers.

DON'T endlessly try to sell things.Okay, we get it - you have your own blog.Twitter isn't a one way street - talk back!

DO follow back, but….

DON'T be offended if not everyone follows you back.Users with thousands of followers are unlikely to see your Tweet through the hundreds of other tweets anyway.

DO be funny, informative and creative.

DON’T automatically DM.  This is the Twitter equivalent of spam and a faceless “hi – thanks for the follow” is impersonal and off-putting.

DO use it to get help.When you have built up a reasonable following you’ll find it easy to find answers to your questions quickly.

DON’T twit if your message is likely to exceed 140 characters.Spreading messages over the course of several tweets is just going to confuse and irritate your followers.

These handy hints should see you on your way to getting started.  If you are likely to spend a significant proportion of your online time on Twitter then there are plenty of guides on the net telling you how to use Twitter effectively.

Calling all publishers, editors, journalists and freelance writers. Give your copy a boost. Turn your articles into living pieces that spark measurable debate and that allows you to engage with your readers mind and soul – we’re talking revolution.

As it was in the beginning

Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to monitor and process, and for the more popular articles, it is either a case of only a fraction of the received correspondence ever being used, or where online comments have been allowed, well written and good comments can be buried under poorly written and abusive comments.

As well as being an overhead for the publisher, it can also be an unrewarding medium in terms of the amount of effort required and response that is received, just consider the number of letters that go unread and unpublished.

As it is now

New channels of communication have been created by the Internet and this in turn has created opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a global population, young and old alike and it allows us now to re-evaluate the way things are done. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

Readers like to have the opportunity to comment and traditionally they may have composed a letter or send an email or write a comment. Emails make communication easier but they still take time to craft and time for the majority, is what they haven’t got.

Although interesting a letters page or a list of comments are at best a snapshot of views or an endless unmanaged list of comments; a well crafted and well written letter on any given subject may hold the view of the minority, or the majority but due to the free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a publisher you will have the ability to obtain valuable readership feedback in a form that can be easily measured. Just as important as you communicating with your readers is providing your readers with a channel to communicate with you; a method where they know it will count.

Want an instant snapshot of opinion? Did they like the article? Did your readers agree with what was said or do they take the opposite view?

Now it’s easy

In the past surveys would have taken considerable effort to design and publish and altogether was a process too long winded and therefore reserved for the niche and bigger topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and published via the Internet by anyone who has a pulse. Professional looking questionnaires and surveys created in minutes make the perfect complement to articles that prompt opinion and debate.

The advantage over letters, e-mails and comments are that all the feedback is properly managed and measured and sites like Survey Galaxy will provide you with a real time poll that you can either keep to yourself or share with your readers.

It can be complementary

By linking each article to an online survey it will not only extend the life of the article, as people have a channel to express their views, but it will involve your readers in the discussion and in a way where they know their opinion will be counted.

You think they would rather send an email? – no problem – include the facility within the survey and get the best of both worlds.

It’s low cost, fast and easy to do; it will not only empower and engage the reader but will establish a valuable communication channel that will provide you with measurable feedback and give you the opportunity to promote other related articles.

Join the revolution and record your opinion of this article here:- Readership Feedback Survey